Book Smarts Business

Cheryl Einhorn, Problem Solver

September 01, 2023 Jodi Brandstetter Season 3 Episode 101
Book Smarts Business
Cheryl Einhorn, Problem Solver
Show Notes

How do you make decisions? Cheryl Einhorn, author of Problem Solver, shares the AREA Method with Jodi. What is your problem-solver style? Listen to the Episode and Figure Out Your Style Here:

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Chery's Bio:
Cheryl Strauss Einhorn is the creator of the AREA Method, a decision-making system for individuals, companies, and nonprofits to solve complex problems. Cheryl is the founder of the decision-sciences company Decisive, offering leadership training, curriculum, coaching, and professional development services, and is an adjunct professor at Cornell University. She is the author of the award-winning books Problem Solved about personal and professional decision-making and Investing in Financial Research about financial and investment decisions. For more information check out Cheryl's TED talk and visit

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