Book Smarts Business

Christoph Trappe, Is Marketing a Good Career?

June 30, 2023 Season 2 Episode 92
Book Smarts Business
Christoph Trappe, Is Marketing a Good Career?
Show Notes

Should you really be interested in a marketing career? Christoph explains the current industry landscape and provides insights on how marketing appears to be changing, especially with emerging technology. He also shares the backstory behind his newest book, Is Marketing A Good Career? Listen To It Here!


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Bio: Christoph Trappe

Christoph Trappe is the director of content strategy at Voxpopme, a SaaS company in the market research industry. He owns, implements and updates the company’s content strategy to raise brand awareness, drive SEO results and runs the top-rated “Reel Talk: The Customer Insights Show” podcast and Livestream.

In his career, he has helped companies share their unique stories more efficiently and better to reach prospects and retain existing customers. He has run content marketing campaigns across many industries.

The companies he’s worked with have seen better prospect and customer engagement and growth through content.

His latest book – “Is marketing a good career?” was released in 2023.

The Business Storytelling Podcast and Livestream have been downloaded over 440,000 times and listened to in more than 100 countries. It was listed as a Top 5 percent podcast to listen to globally – out of 2 million podcasts. It was also listed as a Top 20 storytelling podcast in 2021.

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