Book Smarts Business

Francesca Kenney, Sales Fusion

November 23, 2022 Season 2 Episode 75
Book Smarts Business
Francesca Kenney, Sales Fusion
Show Notes

Why did this self-proclaimed "boring accounting finance person" leap into the exciting entrepreneurial world? And how did a CFO become an Amazon best-selling author with Sales Fusion -- a particularly challenging skill for many in accounting/finance? Francesca shares her professional journey and how she was able to expand her bailiwick to include sales and authorship. Learn How She Did It Here!

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Connect with Francesca:
https://greenorchid.co/
https://www.linkedin.com/in/francescakenney

Bio: Francesca Kenney

Francesca is an action-oriented leader empowering team members to implement strategic solutions. She offers an extensive achievement record providing financial and operational strategies including mentoring teams. Francesca collaborates with Executive Leaders and works with teams on messaging to achieve a company's goals. 

Francesca has managed segmented P&L's in excess of $100M in public and private business sectors with a proven track record of driving profit and growth. She has success in identifying areas of improvement and increasing efficiencies to drive the bottom line. Strong background in implementation and mentoring teams with GAAP, SOX, implementation of new GAAP pronouncements, and Treasury.

Francesca is a Certified Public Accountant in the state of Virginia; she earned a Post-baccalaureate Certificate in Accountancy from Arizona State University West, and a Bachelor of Science Personnel and Industrial Relations Management from Northern Illinois University.

Francesca is an advocate for mental health, and family work-life balance, and actively works to implement great company cultures. She is a supportive auntie for travel soccer and basketball, high school athletics and band, and Boy Scout troop 493. Francesca enjoys self-improvement including education, working out, a plant-based diet, and athletics including golfing in a league with her sister and mom; who is 86 years young. She is an animal lover, orchid, plant, arts, and craft enthusiast.

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